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sales-alignment

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  • Customer Experience

    Does sales care about your customer program? Sales and CX alignment

    Sales and customer experience alignment fails when nothing in the program helps close an account this quarter. Five things to hand sales monthly, two to avoid.

    Read more → 12 min read

Customers are grown, not captured. Practical writing on customer experience and the voice of the customer.

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Topics

  • Customer Experience 15
  • Voice of the Customer 3
  • Surveys & Research 2
  • Customer Analytics 8
  • Loyalty & Retention 4
  • Field Notes 3

Start with these

  • → Customer data quality: don't let inaccurate data stop you from acting
  • → Customer retention rate: are you measuring it correctly?
  • → Customers are grown, not captured
  • → Is customer lifetime value a waste of time? Only when misused
  • → Listening to your best customers: do you hear what I hear?

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