Voice of the customer: what it is, and what it is not
Voice of the customer is how a company hears, understands and acts on what customers say and do. Its sources, the feedback loop, who owns it, how to start.
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Voice of the Customer
Listening programs, feedback loops, and turning what customers say into what the company does.
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Listening to your best customers: do you hear what I hear?
Listening to your best customers takes a separate path from the survey program. How to find them, what to ask in twenty minutes, and how to close the loop.
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Collecting customer email addresses: why can't we, and what works
Collecting customer email addresses fails for human reasons, not technical ones. What the frontline needs, what the customer gets, and how to measure capture.
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You're fired: silent churn and the customers who never say so
Silent churn is the customer who leaves without saying so. Four signals that precede it, a monthly who-went-quiet review, and outreach that is not surveillance.
