Pilot program buy-in: use internal marketing to sell it inside first
Pilot program buy-in is won before the steering group meets. How to use internal marketing (rule 6 of no-excuses CX) to get a sponsor, a story and a decision.
Tag
pilot-programs
2 posts. All topics.
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Why pilot programs fail: corporate attention deficit and the fix
Why pilot programs fail: rarely from bad results, usually because attention runs out before anyone decides. Five structures that make a pilot survive.
