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  • Customer personas vs situations: designing for the many sides of me

    Customer personas flatten a person into a type; the same person needs different things on Tuesday morning and Saturday night. How to rewrite them as situations.

    Customer Experience · 12 min read

Customers are grown, not captured. Practical writing on customer experience and the voice of the customer.

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Vaclaw Karlfeld CX, VoC and AI enthusiast

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