Customer experience measurement: is your program worth the effort?
Customer experience measurement decides whether a program survives year two. Rule 7 of no-excuses CX: three questions, a comparison group, one page a month.
Tag
no-excuses
5 posts. All topics.
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Customer lifetime value strategy: grow your business, no excuses
A customer lifetime value strategy turns the seven no-excuses rules into arithmetic: estimate value by segment, build a value-at-risk table, act on it.
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Drive profit with customer experience: no-excuses rules 3 to 5
Customer experience and profit meet in three places: the right message, the moment of return, and the frontline. Rules 3, 4 and 5 of no-excuses CX explained.
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Pilot program buy-in: use internal marketing to sell it inside first
Pilot program buy-in is won before the steering group meets. How to use internal marketing (rule 6 of no-excuses CX) to get a sponsor, a story and a decision.
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Reduce customer attrition with the seven rules of no-excuses CX
How to reduce customer attrition with the seven no-excuses rules: the excuses they answer, the two rules that cut churn fastest, and a one-week inventory.
