Collecting customer email addresses: why can't we, and what works
Collecting customer email addresses fails for human reasons, not technical ones. What the frontline needs, what the customer gets, and how to measure capture.
Tag
email-marketing
2 posts. All topics.
-
-
Customer data sharing and trust: who's afraid of sharing their data?
Customer data sharing and trust come down to whether customers can predict what happens next. Where the helpful-or-creepy line sits, and five rules to hold it.
