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customer-interviews

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  • Listening to your best customers: do you hear what I hear?

    Listening to your best customers takes a separate path from the survey program. How to find them, what to ask in twenty minutes, and how to close the loop.

    Voice of the Customer · 12 min read

  • Qualitative vs quantitative feedback: a soft focus on hard data

    Qualitative vs quantitative feedback, defined and compared: scores show where customer experience moved, comments show why. How to read and use both together.

    Surveys & Research · 12 min read

Customers are grown, not captured. Practical writing on customer experience and the voice of the customer.

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The author

Vaclaw Karlfeld CX, VoC and AI enthusiast

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