Measurement

Does data-driven decision-making work?

by Mark Price on April 24, 2011

Best Customers – Grow or Save first?

by Mark Price on April 22, 2011

Customer loyalty — does anyone care?

by Mark Price on April 21, 2011

Is Customer Lifetime Value a waste of time?

by Mark Price on September 14, 2010

Cutting firewood in summer

by Mark Price on January 7, 2010

About Mark Price

Mark Price is Managing Partner of M Squared Group, a consulting firm that specializes in helping clients improve the experience of Best Customers, so they stay longer and buy more.

As a subject matter expert on database marketing and building profitable customer relationships, Mark writes weekly for RetailWire.com and the Minnesota American Marketing Association (AMA) as well. He also speaks at conferences in Minnesota and nationwide.
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Measurement

Does data-driven decision-making work?

Best Customers – Grow or Save first?

Customer loyalty — does anyone care?

Is Customer Lifetime Value a waste of time?

Cutting firewood in summer

About Mark Price

Search my blog

My recent videos

Blogroll

Subscribe to my blog by email