data-driven marketing

Forget your most important customer?

by Mark Price on May 2, 2011

Does data-driven decision-making work?

by Mark Price on April 24, 2011

“Tracking down” the value of your marketing

by Mark Price on February 22, 2011

Graduating to a Best Customer Focus

by Mark Price on December 20, 2009

Losing focus and changing metrics in a tough economy

by Mark Price on December 15, 2009

About Mark Price

Mark Price is Managing Partner of M Squared Group, a consulting firm that specializes in helping clients improve the experience of Best Customers, so they stay longer and buy more.

As a subject matter expert on database marketing and building profitable customer relationships, Mark writes weekly for RetailWire.com and the Minnesota American Marketing Association (AMA) as well. He also speaks at conferences in Minnesota and nationwide.
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data-driven marketing

Forget your most important customer?

Does data-driven decision-making work?

“Tracking down” the value of your marketing

Graduating to a Best Customer Focus

Losing focus and changing metrics in a tough economy

About Mark Price

Search my blog

My recent videos

Blogroll

Subscribe to my blog by email