http://www.cultivatingyourcustomers.com/2010/04/19/are-your-products-right-for-relationship-marketing/ Building customer retention and loyalty Wed, 30 Nov 2011 09:36:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.cultivatingyourcustomers.com/2010/04/19/are-your-products-right-for-relationship-marketing/comment-page-1/#comment-1945 Recognition of customer service: A gift that keeps giving Fri, 08 Oct 2010 17:29:03 +0000 http://www.cultivatingyourcustomers.com/?p=651#comment-1945 [...] If this sounds like just another “soft” customer service story to you, then you MUST read the post “Building Customer Relationships — are your products right for relationship marketing?” [...] [...] If this sounds like just another “soft” customer service story to you, then you MUST read the post “Building Customer Relationships — are your products right for relationship marketing?” [...]

]]> http://www.cultivatingyourcustomers.com/2010/04/19/are-your-products-right-for-relationship-marketing/comment-page-1/#comment-662 Lynn MacMillan Schafer Thu, 22 Apr 2010 16:00:59 +0000 http://www.cultivatingyourcustomers.com/?p=651#comment-662 Mark is spot on. I have spent the last four years with Ukrop's Super Markets in Richmond, VA, a company that excelled in buidling and maintaining an emotional connection with its customers. Yes it was about the food, but more importantly it was about the shopping experience. That experience required quality people and clear communications with those people about the specific behaviors needed to make the brand come alive. I use the past tense because it was acquired earlier this year: It will be interesting to see if the new owners get it. Thanks, Mark, for highlighting an often overlooked element of commodity marketing. Mark is spot on. I have spent the last four years with Ukrop’s Super Markets in Richmond, VA, a company that excelled in buidling and maintaining an emotional connection with its customers. Yes it was about the food, but more importantly it was about the shopping experience. That experience required quality people and clear communications with those people about the specific behaviors needed to make the brand come alive. I use the past tense because it was acquired earlier this year: It will be interesting to see if the new owners get it. Thanks, Mark, for highlighting an often overlooked element of commodity marketing.

]]> http://www.cultivatingyourcustomers.com/2010/04/19/are-your-products-right-for-relationship-marketing/comment-page-1/#comment-657 Tweets that mention Building Customer Relationships -- are your products a good fit? -- Topsy.com Mon, 19 Apr 2010 17:55:23 +0000 http://www.cultivatingyourcustomers.com/?p=651#comment-657 [...] This post was mentioned on Twitter by Tim Sanchez, Tim Sanchez. Tim Sanchez said: Reading: Are your products right for relationship marketing? http://bit.ly/bwikXm [...] [...] This post was mentioned on Twitter by Tim Sanchez, Tim Sanchez. Tim Sanchez said: Reading: Are your products right for relationship marketing? http://bit.ly/bwikXm [...]

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