Comments on: Are you wasting time on quick, bad research? http://www.cultivatingyourcustomers.com/2010/03/18/are-you-wasting-time-on-quick-bad-research/ Building customer retention and loyalty Wed, 30 Nov 2011 09:36:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tim Sanchez http://www.cultivatingyourcustomers.com/2010/03/18/are-you-wasting-time-on-quick-bad-research/comment-page-1/#comment-596 Tim Sanchez Mon, 22 Mar 2010 02:47:46 +0000 http://www.cultivatingyourcustomers.com/?p=594#comment-596 Very good info here Mark. I think the biggest mistake I see on surveys is right in line with your first point: "Gain agreement on the overall business question that needs to be answered." The survey should be aligned with an existing or planned strategy. Again, similar to what you said, good questions to ask are, "What is the overall goal of the survey? What are the planned actions according to the information that is collected?" Thanks again for sharing. Very good info here Mark. I think the biggest mistake I see on surveys is right in line with your first point: “Gain agreement on the overall business question that needs to be answered.”

The survey should be aligned with an existing or planned strategy. Again, similar to what you said, good questions to ask are, “What is the overall goal of the survey? What are the planned actions according to the information that is collected?”

Thanks again for sharing.

]]>