We all know that cultivating Best Customers is critical. Why do most companies persist in driving every customer to an average experience rather than wowing the 20% who really “keep the lights on”?
What are the biggest challenges you face in focusing your organizations around Best Customers?
Email me your thoughts at mark.price@msquaredgroup.com, or comment at the end of this post.
I will feature the best (and the worst!) responses in my blog post on Thursday evening. Thanks!
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